L.I.T.E. Lighting Institute Technology Education

$275 Until March 19 / $325 After March 19
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Whether You’re New to the Christmas Lighting Business or Scaling Your Existing Company,  TransWorld’s 2026 Christmas Show Is Your Launchpad!

Thinking about adding Christmas lighting to your business? Experiencing a winter slowdown and need to keep your crews working? Or perhaps you’re already installing lights and ready to strengthen your systems, strategy, and commercial capabilities. TransWorld’s 2026 Christmas Show delivers the training and insights you need to move you forward.

Begin with the three day Installer L.I.T.E. Series, a focused program filled with business development tactics, design fundamentals, commercial installation workflows, innovation strategies, and hands-on instruction designed for installers at every stage of growth.

Whether you’re entering the holiday lighting industry for the first time or fine-tuning an established operation, this is your runway to a brighter, more efficient and more profitable season. This is your opportunity to take your business to the next level.

This three day series also includes the Flamingo Bowl Networking Event for a night packed with socializing, networking, bowling, and even karaoke. It’s the perfect way to end your day!

Itinerary

Thursday, March 26

9:00am-10:00am | Mastering Modern Holiday Lighting: Plug-and-Play Training Systems to Scale Your Crew Fast
Speaker: Michael Carey
Running a holiday lighting business gets chaotic fast — especially when you’re juggling new hires, safety standards, custom designs, and the demand for both seasonal and permanent installations. In this session, Mike from The Christmas Light Academy reveals how to streamline your operations with a proven, plug-and-play training system built specifically for lighting pros.

10:15am-11:15am | Make Six Figures in Six Weeks
Speaker: Heather Lundervold
Ever wondered how Christmas installers and haunt pros are pulling in six figures in a six-week season? This session breaks down the real pathways into the holiday design and installation world—and how YOU can capitalize on one of the most profitable seasonal niches in the industry. Whether you’re looking to expand your haunt business, add a new revenue stream, or completely pivot careers, this class gives you the inside track, including:

  • How holiday installers structure their season for rapid revenue
  • What the “holiday designer lifestyle” actually looks like
  • How to get started with minimal equipment
  • Where the money really is in residential and commercial installs
  • Answers to every burning question you’ve had about getting into the industry

If you want Christmas cash, a career upgrade, or a new lane that pays big in a short window, this session is your roadmap. Come ready to take notes—this could be the most profitable hour of your year.

11:15am-2:00pm | BREAK

2:00pm-3:00pm | Year-Round Profits for Christmas Light Installers – How and Why to add Party Rentals to Your Business
Speaker: Tariq
DESCRIPTION PENDING

3:15pm-4:15pm | How to Win More Customers for FREE using AI
Speakers: Zeke & Megan Mazlin
Are you tired of paying for ads year after year? In this dynamic seminar, led by digital marketing expert Zeke, you’ll discover how to leverage Artificial Intelligence to dramatically improve your online visibility and attract a steady stream of high-quality customers—all for free. Zeke will dive into the strategic world of Search Engine Optimization (SEO) and demonstrate how AI is the ultimate tool for a local service business, especially for Christmas light installers. You’ll learn practical, immediately applicable techniques, including:

  • Writing & Optimizing High-Converting Content: See a demonstration of how to use AI tools to quickly draft essential website pages, including your service descriptions, FAQs, and local service area pages (e.g., “Christmas Light installation in St. Louis”). AI will help structure this content for maximum readability and SEO ranking.
  • Turning Web Traffic into Sales: We’ll move beyond just writing and focus on optimization. Learn to use AI to analyze your existing content and inject the necessary elements like proper call to action buttons to help your website traffic contact you to get a quote.
  • Walk away with a clear, step-by-step plan for implementing an AI-driven SEO strategy that reduces your advertising spend and maximizes your organic lead generation, securing more bookings for the upcoming holiday season!

Friday, March 27

8:00am-10:00am | Mastering Projection Mapping Installations: Logistics, Setup, and Success
Speaker: Illumibot
Ready to bring projection mapping to life? This 2-hour seminar dives into the nuts and bolts of installing projection mapping systems for any environment—residential, commercial, or public. Learn expert strategies for site placement, projector selection, power management, and enclosure options. Discover how to tackle challenges like weather, heat, and surface compatibility while ensuring safety, security, and compliance with permits and regulations. Whether you’re a Christmas light installer, theme park operator, or municipal planner, this session equips you with the tools to execute flawless installations that captivate audiences. Join us to transform your technical know-how into stunning visual experiences!

10:15am-11:15am | How I Hit $250K My First Season And the Exact System You Can Copy Today
Speaker: Tim Crouch
Tim Crouch breaks down exactly how he hit $250K in his very first Christmas lighting season—and the proven system you can copy today. In this session, he’ll walk you step-by-step through the marketing strategy that filled his pipeline, the pricing model that protected profit, the quoting process that closed fast, and the operational workflow that kept installs efficient and customers raving. If you’re ready to skip the guesswork, scale with confidence, and plug a six-figure-ready system straight into your business, this is the playbook you’ve been waiting for.

11:15am-2:00pm | BREAK

2:00pm-3:00pm | Maximizing Your Superpowers: Systems for Success From Lead to Raving Fan
Speakers: Angela Chanowsky & JC Chanowsky
Unique genius workbook – maximizing your superpowers to scale

3:15pm-4:15pm | Permanent Lighting-Helping Contractors Grow Nationwide
Speaker: Chris Rios
Chris Rios from PermanentChristmasLights.com pulls back the curtain on scaling a permanent lighting division that prints revenue year-round. In this session, he’ll break down the products, pricing, sales process, and installation systems that separate the pros from the hobbyists—and how you can add permanent lighting as a high-margin, steady-season offering inside your business. From the customer education script to the operational workflow to the upsell strategy that boosts every ticket, Chris gives you the blueprint. If you’re ready to unlock recurring revenue, stabilize your crews, and build a division that grows even when Christmas is over, this is the roadmap.

Saturday, March 28

9:00am-10:00am | How to Grow Your Installation Business to a Million Dollars
Speaker: Scott Young
Ready to level up from “seasonal hustle” to a scalable, million-dollar installation company? In this power-packed session, industry leader Scott Young breaks down the exact systems, pricing strategies, and operational frameworks used by top-performing installation companies to hit seven figures—without burning out or blowing up your profit margins. Scott will walk you through the proven roadmap for growth, including:

  • Designing repeatable systems that turn chaos into consistency
  • Pricing and packaging offerings for real profitability
  • Building teams that execute at a high level
  • Leveraging marketing channels that actually convert
  • Eliminating the bottlenecks that keep most installers stuck at $250K–$600K

Whether you’re an owner-operator looking to finally scale or an established company aiming to dominate your market, this session delivers actionable strategies you can implement immediately. Expect clarity, real numbers, and the kind of strategic direction that cuts years off your learning curve. If your goal is to scale confidently, profitably, and sustainably, this is the room you want to be in.

10:15am-11:15am | The Art of Animation: The Art of Mastering Dynamic RGB/RGBWW
Speaker: Erik Terkelson
Are you tired of installing the same static lights year over year? Has the price of color changing options scared most of your customers away? Are you leery of using apps that need to be updated on a regular basis? We have the answer! Dynamic RGB/RGBWW from Holidynamics, Inc. In 2020, Holidynamics, Inc. introduced Dynamic RGB to the holiday lighting industry. It was designed to be simple, affordable, and interactive. Everything is controlled (colors and functions) using a simple, radio frequency remote. No app! No hassle! During this seminar, you will learn how to create amazing residential and commercial displays that are sure to wow all of your customers. One remote controls it ALL! From Dynamic RGB wreaths and garlands to tower trees and C9 bulbs, Holidynamics, Inc. has you covered. We are excited to announce that we have added RGBWW and RGBPW to our Dynamic line of RGB that will also be covered during this seminar.

11:15am-2:00pm | BREAK

2:00pm-3:00pm | Solar-Powered Christmas Décor: Does It Really Work for Commercial Installations?
Speaker: Kurt Stange
Solar is one of the hottest topics in the industry right now—but is it actually viable for commercial holiday décor? In this eye-opening session, Kurt Johnson of Miami Christmas Lights breaks down the truth about solar-powered decorations and whether they can meet the demands of large-scale, high-visibility installations. This session explores:

  • Where solar shines and where it still falls short
  • The performance differences between consumer-grade and commercial-grade solar décor
  • Real-world case studies from Miami and beyond
  • How to evaluate solar options for parks, plazas, walkways, rooftops, and remote locations
  • Cost, durability, brightness, and “hours of glow” you can realistically expect
  • Whether solar is ready to replace traditional power—or better used as a hybrid strategy

If you’ve been curious about solar, skeptical about solar, or wondering how it fits into the future of commercial holiday lighting, this class gives you the clarity (and the data) you need. Walk out knowing when solar is a smart solution… and when it’s just not worth the gamble.”

3:15pm-4:15pm | Be the Face of Your Business (or Lose to Someone Who Is)
Speaker: Ashley Bissing
The local businesses winning in 2026 aren’t using stock videos or generic content. They’re putting real people at the front of their brand. In this session, Ashley Bissing explains why faceless marketing no longer converts and how business owners can use themselves and their teams to build trust, stand out locally, and close better leads without becoming influencers. This interactive, workshop-style talk shows exactly what type of content works for local service businesses and how one simple video can support social media, ads, Google visibility, and sales.